Privacy Policy

Effective Date: 30/04/2026, 21:50:30

Introduction and organizational info

We, at Bentley Advanced Materials, are dedicated to serving our customers and contacts to the best of our abilities. Part of our commitment involves the responsible management of personal information collected through our website benam.co.uk, and any related interactions. Our primary goals in processing this information include:

Enhancing the user experience on our platform by understanding customer needs and preferences.
Providing timely support and responding to inquiries or service requests.
Improving our products and services to meet the evolving demands of our users.
Conducting necessary business operations, such as billing and account management.

It is our policy to process personal information with the utmost respect for privacy and security. We adhere to all relevant regulations and guidelines to ensure that the data we handle is protected against unauthorized access, disclosure, alteration, and destruction. Our practices are designed to safeguard the confidentiality and integrity of your personal information, while enabling us to deliver the services you trust us with.

We do have a designated Data Protection Officer (DPO). Should you have any questions or require further information about how we manage personal information, please feel free to contact us at jason@smooth-on.com.

Your privacy is our priority. We are committed to processing your personal information transparently and with your safety in mind. This commitment extends to our collaboration with third-party services that may process personal information on our behalf, such as in the case of sending invoices. Rest assured, all activities are conducted in strict compliance with applicable privacy laws.

Scope and application

Our privacy policy is designed to protect the personal information of all our stakeholders, including website visitors, registered users, and customers. Whether you are just browsing our website benam.co.uk, using our services as a registered user, or engaging with us as a valued customer, we ensure that your personal data is processed with the highest standards of privacy and security. This policy outlines our practices and your rights related to personal information.

Data collection and processing

Our commitment to transparency and data protection extends to how we collect and use your personal information. We gather personal data through various interactions, including but not limited to, when you utilize our services or products such as Specialty Materials, or directly provide information to us.

The following list details the types of personal information we may process:

IP address
Payment information (e.g., credit card number, bank details)
Address and city
Email address and/or Phone number
Date of birth
First and last name
Operating system and version
IP-based approximate location
Purchase history
Payment method and history

Please note, that we only process information that is essential for delivering our services, complying with legal obligations, or enhancing your user experience. Your privacy is paramount, and we are dedicated to handling your personal information responsibly and in accordance with all applicable laws.

At Bentley Advanced Materials, we believe in using personal information responsibly and ethically. The data we collect serves multiple purposes, all aimed at enhancing the services we offer and ensuring the highest level of satisfaction among our users, customers, and employees. Here are the key ways in which we use the personal information collected:

Authentication and security
Customizing and adapting user experience
Content delivery
Communication efforts
Analytics and performance tracking
Marketing and advertising
Displaying videos
Processing transactions
Providing access to exclusive content
Compliance with legal obligations
Customer support
Fraud prevention and risk management
Payment processing
User engagement and retention

Your privacy is our priority. We process your personal information transparently and in accordance with your preferences and applicable privacy laws. We are committed to ensuring that your data is used solely for the purposes for which it was collected and in ways that you have authorized.

Data storage and protection

Data storage

Personal information is stored in secure servers located in the following locations: . For services that require international data transfer, we ensure that such transfers comply with all applicable laws and maintain data protection standards equivalent to those in our primary location.
Data hosting partners: We partner with reputable data hosting providers committed to using state-of-the-art security measures. These partners are selected based on their adherence to stringent data protection standards.

Data protection measures

Encryption: To protect data during transfer and at rest, we employ robust encryption technologies.
Access control: Access to personal information is strictly limited to authorized personnel who have a legitimate business need to access the data. We enforce strict access controls and regularly review permissions.
Security audits and monitoring: Regular security audits are conducted to identify and remediate potential vulnerabilities. We also monitor our systems for unusual activities to prevent unauthorized access.

Data sharing and disclosure

At Bentley Advanced Materials, we are committed to safeguarding your personal information and ensuring it is treated with the utmost respect. This commitment extends to how we handle the sharing and disclosure of your data. Below we outline our practices in this area:

Sharing personal information

Third-party service providers: We may share your information with third-party service providers who perform services on our behalf. Such trusted parties may have access to personally identifiable information on a need-to-know basis and will be contractually obliged to keep your information confidential. These partners are prohibited from using your personal information for any purpose other than to provide these services to Bentley Advanced Materials, and they are required to maintain the confidentiality of your information.

Service Name	Provider	Purpose(s)	Collected Personal Data Type(s)	Privacy Policy Link
Google Analytics	Google Ireland Limited	Marketing and advertising Analytics and performance tracking	First and last name Date of birth National identification numbers (e.g., social security number, passport ID) Email address and/or Phone number Address and city Device ID IP address Operating system and version Browser fingerprint Real-time location (e.g., GPS) IP-based approximate location Browsing history Browser information and language Interaction logs (e.g., clicks, time spent on pages) Purchase history	https://business.safety.google/privacy/?hl=en
Google Ads	Google Ireland Limited	Customizing and adapting user experience Analytics and performance tracking Marketing and advertising	Email address and/or Phone number Device ID IP address Browser fingerprint Real-time location (e.g., GPS) IP-based approximate location Interaction logs (e.g., clicks, time spent on pages) Payment method and history	https://business.safety.google/privacy/?hl=en
Google Maps	Google LLC	Customizing and adapting user experience	Address and city IP address Real-time location (e.g., GPS) IP-based approximate location Interaction logs (e.g., clicks, time spent on pages)	http://www.google.com/intl/de/policies/privacy/
Google Fonts	Google Ireland Limited	Customizing and adapting user experience	IP address Browser fingerprint Interaction logs (e.g., clicks, time spent on pages) Browser information and language	https://business.safety.google/privacy/?hl=en
reCAPTCHA	Google Ireland Limited	Fraud prevention and risk management	Device ID IP address Operating system and version Browser fingerprint Browser information and language Real-time location (e.g., GPS) Browsing history Interaction logs (e.g., clicks, time spent on pages)	https://business.safety.google/privacy/?hl=en
Youtube	Google Ireland Limited	Displaying videos	Device ID IP address Operating system and version Browser information and language Interaction logs (e.g., clicks, time spent on pages)	https://business.safety.google/privacy/?hl=en
Vimeo	Vimeo.com, Inc.	Displaying videos	Address and city Device ID IP address Operating system and version Browser information and language Browser fingerprint Real-time location (e.g., GPS) IP-based approximate location Interaction logs (e.g., clicks, time spent on pages)	https://vimeo.com/privacy
Matomo	InnoCraft	Customizing and adapting user experience Analytics and performance tracking	Address and city IP address Browser information and language Real-time location (e.g., GPS) IP-based approximate location Interaction logs (e.g., clicks, time spent on pages)	https://matomo.org/privacy-policy/
Meta	Meta Platforms Ireland Ltd.	Customizing and adapting user experience Analytics and performance tracking Marketing and advertising	First and last name Date of birth Email address and/or Phone number Address and city Payment information (e.g., credit card number, bank details) Device ID IP address Browser information and language Operating system and version Browser fingerprint Real-time location (e.g., GPS) IP-based approximate location Interaction logs (e.g., clicks, time spent on pages) Browsing history	https://www.facebook.com/privacy/explanation
Mailchimp	The Rocket Science Group LLC	Marketing and advertising	First and last name Email address and/or Phone number Device ID IP address Browser information and language Operating system and version Interaction logs (e.g., clicks, time spent on pages)	https://mailchimp.com/legal/privacy/

Data processing agreements

When we share your data with third-party service providers, we do so under the protection of Data Processing Agreements (DPAs) that ensure your information is managed in accordance with GDPR and other relevant data protection laws. These agreements mandate that third parties implement adequate technical and organizational measures to ensure the security of your data.

Transparency and control

We believe in transparency and providing you with control over your personal information. You will always be informed about any significant changes to our sharing practices, and where applicable, you will have the option to consent to such changes.

Your trust is important to us, and we strive to ensure that your personal information is disclosed only in accordance with this policy and when there is a justified reason to do so. For any queries or concerns about how we share and disclose personal information, please reach out to us at info@benam.co.uk or +44 1562515121.

User rights and choices

At Bentley Advanced Materials, we recognize and respect your rights regarding your personal information, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. We are committed to ensuring you can exercise your rights effectively. Below is an overview of your rights and how you can exercise them:

Your rights

Right of access (Art. 15 GDPR): You have the right to request access to the personal information we hold about you and to obtain information about how we process it.
Right to rectification (Art. 16 GDPR): If you believe that any personal information we hold about you is incorrect or incomplete, you have the right to request its correction or completion.
Right to erasure ('right to be forgotten') (Art. 17 GDPR): You have the right to request the deletion of your personal information when it is no longer necessary for the purposes for which it was collected, among other circumstances.
Right to restriction of processing (Art. 18 GDPR): You have the right to request that we restrict the processing of your personal information under certain conditions.
Right to data portability (Art. 20 GDPR): You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit those data to another controller.
Right to object (Art. 21 GDPR): You have the right to object to the processing of your personal information, under certain conditions, including processing for direct marketing.
Right to withdraw consent (Art. 7(3) GDPR): Where the processing of your personal information is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Right to lodge a complaint (Art. 77 GDPR): You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection laws.

Exercising your rights

To exercise any of these rights, please contact us at jason@smooth-on.com. We will respond to your request in accordance with applicable data protection laws and within the timeframes stipulated by those laws. Please note, in some cases, we may need to verify your identity as part of the process to ensure the security of your personal information.

We are committed to facilitating the exercise of your rights and to ensuring you have full control over your personal information. If you have any questions or concerns about how your personal information is handled, please do not hesitate to get in touch with us.

Cookies and tracking technologies

At Bentley Advanced Materials, we value your privacy and are committed to being transparent about our use of cookies and other tracking technologies on our website benam.co.uk. These technologies play a crucial role in ensuring the smooth operation of our digital platforms, enhancing your user experience, and providing insights that help us improve.

Understanding cookies and tracking technologies

Cookies are small data files placed on your device that enable us to remember your preferences and collect information about your website usage. Tracking technologies, such as web beacons and pixel tags, help us understand how you interact with our site and which pages you visit.

How we use these technologies

Essential cookies: Necessary for the website's functionality, such as authentication and security. They do not require consent.
Performance and analytics cookies: These collect information about how visitors use our website, which pages are visited most frequently, and if error messages are received from web pages. These cookies help us improve our website.
Functional cookies: Enable the website to provide enhanced functionality and personalization, like remembering your preferences.
Advertising and targeting cookies: Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaign.

Your choices and consent

Upon your first visit, our website will present you with a cookie consent banner, where you can:

Accept all cookies: Consent to the use of all cookies and tracking technologies.
Reject non-essential cookies: Only essential cookies will be used to provide you with necessary website functions.
Customize your preferences: Choose which categories of cookies you wish to allow.

Changes to our cookie use

We may update our use of cookies and tracking technologies to improve our services or comply with legal requirements. We will notify you of any significant changes and seek your consent where necessary.

For more detailed information about the cookies we use, their purposes, and how you can manage your preferences, please visit our detailed Cookie Policy https://www.benam.co.uk/cookies.

Should you have any questions or concerns about our use of cookies and tracking technologies, please do not hesitate to contact us at info@benam.co.uk or +44 1562515121. Your privacy and the integrity of your personal data are of utmost importance to us.

International data transfers

At Bentley Advanced Materials, we may transfer your personal information to locations outside of your country of residence, including to countries that may have different data protection laws than those in your jurisdiction. We want to assure you that any such transfers are conducted with the utmost care and in compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR).

Direct marketing and communications

At Bentley Advanced Materials, we may use your personal information to send you direct marketing communications about our products, services, promotions, and other relevant information that we believe may be of interest to you. We are committed to ensuring that our direct marketing practices are transparent, lawful, and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

Obtaining consent for direct marketing

Opt-in consent: We will obtain your explicit opt-in consent before sending you direct marketing communications, where required by law. This means that you will have the opportunity to actively consent to receiving marketing messages from us before we send them to you.
Unsubscribe option: Every direct marketing communication we send will include clear instructions on how to unsubscribe or opt-out from receiving future marketing communications. You can exercise your right to opt-out at any time, and we will promptly honor your request to stop sending you marketing messages.

Types of direct marketing communications

We may use your personal information to send you direct marketing communications via various channels, including:

Email
Retargeting ads

Managing your preferences

You have control over the direct marketing communications you receive from us. You can manage your communication preferences by using the unsubscribe link provided in our marketing emails or text messages.

Who We Are

Bentley is registered in England and Wales under registration number 01351166. Our registered address is at Frederick Road, Hoo Farm Industrial Estate, Kidderminster, Worcestershire, DY11 7RA, England. We also act as the data controller when processing your personal data and are therefore registered with the Information Commissioner’s Office under registration number Z1850290.

What We Collect

Bentley processes your personal data to enable us to fulfil purchase orders and contracts; buy, sell, promote and advertise our products and services; and maintain necessary legal, accounting and tax records. We will never collect any unnecessary personal data from you and do not process your personal data in any way, other than as specified in this notice. Accordingly, we may collect and process the following personal data:

Information necessary to carry out the fulfilment of your orders, either on our website, in-store, or over the telephone. Generally, this information will consist of your: (i) name; (ii) mailing address; (iii) email address; (iv) telephone number or other contact information; and (iv) and/or other billing information;
Information that you provide by filling in forms on our website (www.benam.co.uk). This includes information provided at the time of registering to use our website, subscribing to our service, posting material or requesting further services;
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;
We may also ask you for information when you report a problem with our website; and If you contact us, we may keep a record of that correspondence.

Further, we may collect details of your visits to our website, which may include your anonymized IP address; operating system information; and browser type to ensure website security and to improve our website’s functionality. This is statistical data about our users’ browsing actions and patterns and does not actually identify an individual or personal information.

We also utlize certain cookies that are stored on the hard drive of your computer to ensure website functionality. For more information about our cookie policy, please view the attached link: Cookie Policy.

How We Use Your Personal Data

Bentley takes your privacy very seriously and we only retain your personal data for as long as necessary and for the purposes specified in this notice. The purposes and reasons for processing your personal data are as follows:

To provide you with our products and services and to ensure that all orders are completed and can be sent out to your preferred address;
To carry out our obligations arising from any contracts entered into between you and us;
To perform identity checks, where necessary, to protect our customers and Bentley from fraud and/or theft;
As part of our legal obligations and for other business, accounting and tax purposes;
Provided that we have your consent, we will occasionally send you marketing and survey information and notifications about changes to our service. Such information will be non-intrusive and is processed on the grounds of legitimate interests. You have the right to withdraw your consent at any time and/or not respond to such communication;

Your Rights

You have the right to access any personal data that Bentley processes about you and, if we did not collect the data directly from you, information about the source.

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing in accordance with applicable data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use. However, much of the personal data we process is required for us to provide you with our products and services and we may not be able to offer all our products and services without it

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

Safeguarding Measures

Bentley takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your personal data from unauthorised access, alteration, disclosure or destruction. Accordingly, all information you provide to us is stored on our secure servers and encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Sharing Your Personal Data to Third-Parties

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. Further, personal data in the European Union and the UK is protected by the GDPR and Data Privacy Bill. However, Bentley does utilise third parties to provide business support services, including services that may be hosted outside the European Economic Area (‘EEA’). Where we transfer personal data outside of the EEA to a country not determined by the European Commission as providing an adequate level of protection for personal data, the transfers will be under an agreement which imposes European Commission’s requirements for the transfer of personal data outside the EEA, such as approved standard contractual clauses, which are available at the following link: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en. Personal data you submit may therefore be transferred to:

Third-party information technology (‘IT’) providers we utilise to provide IT support, security, and backup data storage for our databases;
Third-party credit card processors we utilise to process customer credit card payments;
Third-party firewall providers and website hosts;
Auditors and other professional advisers;
Law enforcement or other government and regulatory agencies or to other third parties as required by, and in accordance with, applicable law or regulation;
Third party organisations that provide us with goods, services, order fulfillment or other business support;
We may further transfer your personal data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006;
In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets; and If all or substantially all of its assets are acquired by a third party, personal data about customers will be one of the transferred assets.

Changes to this Privacy Notice

Any changes we may make to our Privacy Notice in the future will be posted on this page and, where appropriate, notified to you by e-mail.

How Long We Keep Your Data

Bentley only retains personal data for as long as is necessary to comply with our legal, accounting, tax, and other business obligations and we have enacted review and retention policies to delete personal data when it is no longer required to comply these obligations. Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.

Requesting Access and Lodging A Complaint

Bentley only processes your personal data in compliance with this privacy notice and in accordance with the relevant data protection laws. If you wish to request access or to modify your personal data or you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you may contact us at:

Bentley Advanced Materials Frederick Road, Hoo Farm Industrial Estate Kidderminster, Worcestershire DY11 7RA England Telephone: 44 (0)1562 515121 Email: info@benam.co.uk

Further, if you are not satisfied with our response, you may contact the UK’s Information Commissioner’s Office, which oversees data protection compliance in the UK. Details on how to contact the ICO can be found at the following link: https://ico.org.uk/